Ecommerce SEOServices
Turn category and product searches into revenue.
SEO built for online stores. We fix the technical faults keeping your catalogue out of the index, rank your category pages for the searches that carry buying intent, and turn product listings into results people actually click.
Brands We Work With
Who This Service Is For
Our ecommerce SEO services are built for online stores at every stage of growth.
New & Growing Stores
You have products and paid traffic, but organic barely registers. We build the technical base and the category pages that make every later investment compound.
Stores Stuck Below Page Two
The content is written and the site is fast, yet rankings will not move. Usually it is category structure, thin pages, or authority, and we find out which.
D2C Brands vs Marketplaces
Amazon and the big retailers own your head terms. We take the long tail, the comparison searches, and the buying-guide traffic they neglect.
Multi-Store & Enterprise Retailers
Large catalogues, several storefronts, sometimes several countries. We handle scale problems: templates, hreflang, and crawl efficiency across thousands of URLs.
Common Problems We Fix
Every ecommerce store runs into the same set of obstacles in organic search. Here is what we find most often, and what we do about it.
Category Pages With No Content
Your highest-value URLs are a grid of products and a title tag. Those pages should be carrying your commercial keywords, and right now they rank on nothing.
Thousands Of Thin Product Pages
Manufacturer descriptions copied across the catalogue leave hundreds of pages Google reads as duplicates. It indexes a fraction and ignores the rest.
Faceted Navigation Out Of Control
Size, colour, price, and brand filters multiply into tens of thousands of URLs. Googlebot spends its time there instead of on the pages you want ranked.
Products That Vanish And Return
Out of stock lines get deleted or left to 404, taking their rankings and links with them. When the product returns, the page starts again from zero.
No Rich Results In The SERP
Missing Product and Review markup means no price, no stars, no availability under your listing. Competitors get all three and take the clicks at the same position.
Slow, Heavy Product Templates
Oversized images, review widgets, and tracking scripts push Core Web Vitals into the red on the exact templates where buyers decide. Rankings and conversion both suffer.
Migrations That Lost Traffic
A replatform or redesign went live without redirects mapped. Organic revenue dropped and never recovered, and nobody could say which URLs were lost.
No Content For The Research Stage
Buyers compare, read reviews, and search how to choose weeks before they search for a product. Competitors answer those questions and own the customer by the time they are ready.
How We Drive Ecommerce SEO Results
Category pages first, product pages second, content third. In that order, for a reason.
In ecommerce, the money keywords are category-level searches. Running shoes for flat feet. Stainless steel water bottles. Standing desks under $500. Those searches want a page of options, not one product and not a blog post, which is why we start where the revenue is. Every category page gets one keyword target, its own copy, and its own internal link plan before we touch anything else.
Category Keyword Mapping
We map every category to a search: product type, attribute, use case, and price band. Where the search exists and the category does not, we tell you which one to build.
Crawl & Faceted URL Control
Canonical rules for product variants, indexable filters chosen deliberately, and the rest closed off. Crawl budget goes to the pages that earn revenue.
Product Schema & Rich Results
Product, Offer, and Review markup applied across the catalogue so price, availability, and star ratings appear under your listings and lift click-through at the same position.
Buying Guide Content
Comparisons, how-to-choose guides, sizing, and care. We answer the research questions and link them straight into the categories that sell.
What’s Included in Ecommerce SEO
Scoped around your platform, catalogue size, and how aggressively you need to move.
Ecommerce SEO Audit
A full crawl of your catalogue, a look at what your competitors rank for that you do not, and a prioritised fix list you could hand to any developer.
- Full catalogue crawl & index audit
- Faceted navigation review
- Competitor keyword gap analysis
- Core Web Vitals on product templates
Category Page Optimisation
The highest-value work on an ecommerce site. Each category gets a keyword, buying copy that helps a shopper choose, and links pointing at it from the rest of the catalogue.
- One keyword target per category
- Intro copy & on-page buying guidance
- New categories built for missed searches
- Title, meta & heading rewrites
Product Page & Schema Work
Descriptions that say something a manufacturer feed does not, plus the structured data that puts price, stock, and stars in the search result.
- Product, Offer & Review markup
- Variant & pagination canonical rules
- Unique copy for your bestselling SKUs
- Specification & review content
Content Programme
Content for the weeks before a purchase, written to rank and then hand the reader to the right category page.
- Comparison & alternative guides
- How-to-choose & sizing guides
- Gift & seasonal buying guides
- FAQ schema on every guide
Migration & Dev Support
Replatforming or redesigning? We map the redirects, test the staging site, and protect the rankings you already have.
- Redirect mapping & validation
- Pre-launch staging audit
- Post-launch indexation monitoring
- Developer-ready fix specs
Reporting Tied To Revenue
Rankings matter, but organic revenue by category is the number that decides whether this is working. That is the one we report on.
- Organic revenue & AOV by category
- Ranking movement on tracked keywords
- Live GA4 & Search Console dashboard
- Monthly call with your specialist
Our Ecommerce SEO Process
Six stages, run in order, with you seeing the work at every one. No black boxes.
Catalogue & Technical Audit
We crawl every category, product, and filter URL, then work out how much of your catalogue Google actually holds in its index and why the rest is missing.
Keyword & Competitor Mapping
Every category gets a target keyword and a realistic timeline. We separate the terms you can win this quarter from the ones that need authority built first.
Technical Fixes & Schema
Canonical rules for variants, filter indexation set deliberately, and Product markup rolled out across templates. We implement directly or hand specs to your developers.
Content Rollout
Category copy first, then buying guides, then product descriptions for the SKUs that carry your revenue. Everything reviewed by you before it goes live.
Authority Building
Editorial links from retail, industry, and product review publications, pointed at category pages rather than the homepage. DR 40 is our floor.
Seasonal Planning & Reporting
Peak season is won months before it arrives. We prepare the pages that carry Q4 and your seasonal spikes early, then report on what they earned.
Why Choose EcomsKit for Ecommerce SEO
What an ecommerce-specialist team does differently from a generalist SEO agency.
Ecommerce Specialists Only
We work on online stores, not local services and SaaS blogs. Every recommendation is judged on whether it moves revenue, not sessions.
Built For Large Catalogues
Fifty thousand URLs across variants, filters, and paginated categories is a normal starting point for us. We have templates and canonical rules ready for exactly that.
Category-First Strategy
We optimise the pages that hold buying intent before writing a single blog post. That order produces revenue rather than a nicer traffic chart.
Full Transparency
Every change, every page, every link, listed in the monthly report with the data behind it. You can verify all of it yourself.
Ecommerce SEO Success Stories
Real results from ecommerce clients, with the timelines they actually took. Select a result to see how it moved.
Tools & Technology
Powered by industry-leading SEO platforms
Ecommerce SEO Packages
Three tiers, scoped by catalogue size and how fast you need to move. All three include the technical work.
Starter
For smaller stores that need the technical foundation fixed and their core categories ranking.
- 15 pages optimised per month
- Full technical audit & fix roadmap
- Product schema across templates
- Keyword mapping for core categories
- Variant canonical rules
- Monthly ranking & revenue report
- Email support
Authority
For growing stores ready to take commercial keywords off larger competitors across a full catalogue.
- 40 pages optimised per month
- Everything in Starter
- 4 buying guides per month
- 4 DR 40+ links to category pages
- Faceted navigation programme
- Migration & developer support
- Dedicated ecommerce SEO specialist
- Monthly strategy call
Dominate
For established retailers and multi-store groups who need coverage across the whole catalogue and every market.
- Full catalogue coverage
- Everything in Authority
- 8 buying guides per month
- 10 DR 40+ editorial links per month
- International & multi-store coverage
- Seasonal digital PR campaigns
- Conversion testing on category templates
- Quarterly business review
Frequently
asked questions
Ready to outrank the big retailers?
Talk to an ecommerce SEO specialist. We’ll show you which category keywords your competitors own, what they are worth, and exactly what it takes to take them.
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