BigCommerce SEOServices
Get your BigCommerce store ranking for searches that convert.
SEO built for BigCommerce. We clean up the facet URLs and redirect chains the platform accumulates, rank your category pages for the searches that carry buying intent, and complete the schema your Stencil theme only half implements.
Brands We Work With
Who This Service Is For
Our BigCommerce SEO services are built for stores on every plan, from Standard to Enterprise.
New BigCommerce Stores
The catalogue is loaded and the theme is live, but organic barely registers. We set the URL structure, facet rules, and category pages up properly before the catalogue grows.
Stores Migrating To BigCommerce
Coming from Shopify, Magento, or WooCommerce? URL structures differ, and the redirect map you build before launch decides whether you keep the rankings you have.
B2B & Wholesale Stores
Customer-group pricing, gated catalogues, and long specification-led buying cycles. We rank the pages a trade buyer actually searches for, and keep the rest out of the index.
Multi-Storefront & Enterprise
Several storefronts on one catalogue, sometimes several countries. We handle scale problems: shared templates, hreflang, and crawl efficiency across every storefront.
Common Problems We Fix
BigCommerce creates a specific set of SEO problems as a catalogue grows. Here is what we find on most stores, and what we do about it.
Category Pages With No Content
The category description field is empty or the theme buries it under the product grid. Those are your highest-value URLs and right now they rank on nothing.
Faceted Search Flooding The Index
Product filtering generates a facet URL for every combination a shopper clicks. Left open to crawling, they bury your real category pages under thousands of near-duplicates.
Legacy URL Structures
Older stores still carry the /categories/ prefix and deeply nested paths that grew as the catalogue did. Long, buried URLs are harder to rank and harder to link to.
Redirect Chains Stacking Up
BigCommerce creates a 301 every time a URL changes, which is helpful once and a problem by the fifth edit. Chains three and four hops deep leak authority on the way through.
Incomplete Stencil Schema
Stencil themes ship partial Product markup and often no breadcrumbs, so you get no price, no stars, and no availability in the SERP while competitors get all three.
Script Manager Bloat
Every app and tag added through Script Manager loads on every page unless it is scoped. Enough of them stacked together push Core Web Vitals into the red on product templates.
Products Deleted, Not Redirected
Discontinued lines get removed and left to 404, taking their rankings and backlinks with them. When the product returns, the page starts again from zero.
The Native Blog Falls Short
BigCommerce’s built-in blog has no categories, no tags, and thin markup, so research content underperforms. Buyers compare and search how to choose weeks before they buy, and competitors capture them.
How We Drive BigCommerce SEO Results
Category pages first, product pages second, content third. In that order, for a reason.
On BigCommerce, the money keywords are category-level searches. Running shoes for flat feet. Stainless steel water bottles. Standing desks under $500. Those searches want a page of options, not one product and not a blog post, which is why we start where the revenue is. Every category page gets one keyword target, its own copy, and its own internal link plan before we touch anything else.
Category Keyword Mapping
We map every category to a search: product type, attribute, use case, and price band. Where the search exists and the category does not, we tell you which one to build.
Facet & Redirect Control
Facet URLs handled deliberately through robots.txt and canonicals, redirect chains collapsed to a single hop, and URL paths shortened. Crawl budget goes to pages that earn revenue.
Stencil Schema & Rich Results
We complete the theme’s markup with proper Product, Offer, Review, and Breadcrumb schema in your Stencil templates, so price, availability, and stars show under your listings.
Content That Actually Ranks
Comparisons, how-to-choose guides, and buyer education, structured properly rather than dropped into a blog that cannot support them, and linked into the categories that sell.
What’s Included in BigCommerce SEO
Scoped around your theme, catalogue size, and how aggressively you need to move.
BigCommerce Store Audit
A full crawl of your store, a review of the Stencil theme and every Script Manager entry, and a prioritised fix list you could hand to any BigCommerce developer.
- Full store crawl & index audit
- Facet URL & robots.txt review
- Competitor keyword gap analysis
- Redirect chain & vitals check
Category Page Optimisation
The highest-value work on a BigCommerce store. Each category gets a keyword, buying copy in the description field, and links pointing at it from the rest of the catalogue.
- One keyword target per category
- Intro copy & on-page buying guidance
- New categories built for missed searches
- Title, meta & heading rewrites
Product Page & Schema Work
Descriptions that say something a manufacturer feed does not, plus the structured data that puts price, stock, and stars in the search result.
- Product, Offer & Review markup
- URL path & canonical cleanup
- Unique copy for your bestselling SKUs
- Breadcrumb & FAQ markup
Content Programme
Research-stage content structured to rank despite the native blog’s limits, and linked straight into the categories it should feed.
- Comparison & alternative guides
- How-to-choose & sizing guides
- Gift & seasonal buying guides
- FAQ schema on every guide
Speed & Script Cleanup
Script Manager scoped page by page, unused apps removed, and image and template weight cut on the pages where buyers decide.
- Script Manager audit & scoping
- Image & template optimisation
- Redirect chain consolidation
- Before & after vitals report
Reporting Tied To Revenue
Rankings matter, but organic revenue by category, tied back to BigCommerce Analytics, is the number that decides whether this is working.
- Organic revenue & AOV by category
- Ranking movement on tracked keywords
- Live GA4 & Search Console dashboard
- Monthly call with your specialist
Our BigCommerce SEO Process
Six stages, run in order, with you seeing the work at every one. No black boxes.
Store & Stencil Audit
We crawl every category, product, and facet URL, review the Stencil theme and Script Manager, then work out how much of your store Google actually holds in its index.
Keyword & Competitor Mapping
Every category gets a target keyword and a realistic timeline. We separate the terms you can win this quarter from the ones that need authority built first.
Template Fixes & Schema
Facet rules, redirect chains, and complete Product markup written into your Stencil templates. We work on a preview theme and you approve everything before it is applied.
Content Rollout
Category copy first, then buying guides, then product descriptions for the SKUs that carry your revenue. Everything reviewed by you before it goes live.
Authority Building
Editorial links from retail, industry, and product review publications, pointed at category pages rather than the homepage. DR 40 is our floor.
Seasonal Planning & Reporting
Peak season is won months before it arrives. We prepare the pages that carry Q4 and your seasonal spikes early, then report on what they earned.
Why Choose EcomsKit for BigCommerce SEO
What a BigCommerce-specialist team does differently from a generalist SEO agency.
We Work In Stencil
Handlebars templates, schema, and theme edits are done by us on a preview theme, not handed over as a PDF for someone else to interpret.
We Know The Platform’s Limits
A basic blog, automatic redirects that stack into chains, and facet URLs that need managing rather than removing. We know which constraints to design around and which to fight.
Category-First Strategy
We optimise the pages that hold buying intent before writing a single article. That order produces revenue rather than a nicer traffic chart.
Full Transparency
Every change, every page, every link, listed in the monthly report with the data behind it. You can verify all of it yourself.
BigCommerce SEO Success Stories
Real results from BigCommerce clients, with the timelines they actually took. Select a result to see how it moved.
Tools & Technology
Powered by industry-leading SEO platforms
BigCommerce SEO Packages
Three tiers, scoped by catalogue size and how fast you need to move. All three include the theme work.
Starter
For smaller BigCommerce stores that need the technical foundation fixed and their core categories ranking.
- 15 pages optimised per month
- Full store & Stencil audit
- Schema completed in your theme
- Keyword mapping for core categories
- Facet & canonical rules
- Monthly ranking & revenue report
- Email support
Authority
For growing BigCommerce stores ready to take commercial keywords off larger competitors across a full catalogue.
- 40 pages optimised per month
- Everything in Starter
- 4 buying guides per month
- 4 DR 40+ links to category pages
- Redirect chain consolidation
- Script Manager & speed work
- Dedicated BigCommerce specialist
- Monthly strategy call
Dominate
For enterprise retailers running multiple storefronts that need coverage across the whole catalogue and every market.
- Full catalogue coverage
- Everything in Authority
- 8 buying guides per month
- 10 DR 40+ editorial links per month
- Multi-storefront & hreflang
- Seasonal digital PR campaigns
- Conversion testing on category templates
- Quarterly business review
Frequently
asked questions
Ready to grow your BigCommerce store?
Talk to a BigCommerce SEO specialist. We’ll show you what is holding your store back, which category keywords your competitors own, and exactly what it takes to take them.
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