Ecommerce Migration SEOServices
Change platforms or redesign your store with a plan for every URL that earns organic traffic today.
A migration changes your URLs, templates, tags and structure all at once. We map what you have, audit the new build on staging before it goes live, and check how Google handles the change afterwards.
Brands We Work With
Who This Service Is For
For stores that are about to move, are moving now, or have just moved and are worried about organic traffic.
Stores Changing Platform
Moving to or from Shopify, WooCommerce, Magento or BigCommerce. URL structures differ on every platform, so every old address needs a decision.
Stores Redesigning
A new theme or template looks better but often changes URLs, headings, internal links and structured data without anyone noticing.
Stores Changing Domain Or Structure
A rebrand, a merge of two stores, a new category tree or a move to a new domain. Each one is a migration even if the platform stays.
Stores That Already Migrated
The new store is live and organic orders fell. We find which URLs, tags or rules were lost and what to restore first.
Common Problems We Prevent And Fix
These are the migration mistakes we see most often, and what we do about each one.
No Redirect Map
The new store launches and the old product and category URLs return errors. Search engines and shoppers land on dead pages.
Redirects That Point To The Wrong Page
Every old URL is sent to the homepage, or redirects chain through two or three hops. Page value is lost and Google treats many of them as errors.
A Staging Site That Gets Indexed, Or A Live Site That Stays Blocked
The noindex tag or robots rule from staging is forgotten on launch day, or the staging copy ends up in search results.
Category And Filter Pages Rebuilt Without Their Content
The new category templates drop the copy, headings and internal links that made the old pages rank.
Titles, Canonicals And Schema Lost In The Move
Meta tags, canonical tags and product markup were set up on the old platform and nobody rebuilt them on the new one.
Nobody Watching After Launch
Indexation and traffic are not checked in the first weeks, so problems that are cheap to fix on day two are found months later.
How We Approach A Migration
Inventory first, redirects second, audit third, monitoring last.
URL Inventory And Priority
We list every URL from a crawl, Search Console, analytics and backlink data, then rank them by what earns traffic, orders and links.
Redirect Mapping And Rules
Each old URL gets a one-to-one destination on the new store. Where a page is removed, we pick the closest useful page instead of the homepage.
Staging Audit Before Launch
We crawl the staging site and check indexing rules, canonicals, titles, headings, internal links and schema against the old store.
Launch Support And Monitoring
We run the launch checklist with your team, test the redirects on the live domain, and watch indexation and errors in Search Console after go-live.
What You Receive
Scoped around your platform, catalogue size and launch date.
Pre-Migration Inventory
A clear picture of the pages that matter before anything moves.
- Full crawl of the current store
- Search Console and analytics review
- Backlinked URLs flagged
- Priority list of pages to protect
Redirect Map
A document your developer can implement as written.
- Old URL to new URL, one to one
- Rules for removed and merged pages
- Handling of filter and parameter URLs
- Redirect testing plan
Staging Audit
Findings from the new build before it is public.
- Indexing and robots rules checked
- Titles, headings and canonicals compared
- Internal links and navigation reviewed
- Structured data compared with the old store
Launch Checklist
A step-by-step list for go-live day.
- Remove staging blocks
- Submit updated sitemaps
- Test redirects on the live domain
- Confirm tracking works
Post-Launch Monitoring
Checks after the store is live.
- Indexation and coverage review
- Crawl error review
- Redirect and 404 follow-up
- Fix list for anything missed
Migration Report
A written record of what changed.
- What was moved and how
- Issues found and fixed
- Open items with owners
- Recommended next steps
Our Migration Process
Run in order, with you seeing the work at every stage.
Scope & Platform Review
We learn what is moving, to where and when, and what your developers or agency will handle.
URL Inventory
We build the list of current URLs and mark the ones that carry traffic, orders and links.
Redirect Map & Rules
We write the map and the rules for removed, merged and filtered pages.
Staging Audit
We test the new build before launch and send a fix list to your developer.
Launch Support
We run the checklist with your team on go-live day and test the redirects on the live domain.
After Launch Checks
We watch indexation and errors and follow up on anything that slipped through.
Related Services And Case Studies
Migration work often connects to these.
Technical Ecommerce SEO
Crawling, indexing and site structure fixes beyond the move.
Shopify SEO
Shopify specific URL, theme and collection fixes, including moving to Shopify.
WooCommerce SEO
WooCommerce specific work, including moving to or from WooCommerce.
Pre-Launch Audit Case Study
A technical audit on a new Shopify store before launch.
Tools & Technology
Powered by industry-leading SEO platforms
Frequently asked questions
Planning a move or a redesign?
Talk to a specialist. We will look at what you have today and what a safe plan for your URLs looks like.
Talk to a Migration SEO Specialist