Magento SEOServices
Fix the defaults holding your Magento store back.
SEO built for Magento and Adobe Commerce. We correct the canonical and layered navigation settings that ship switched off, cut the crawl waste a large catalogue creates, and get server response times low enough to hold rankings.
Brands We Work With
Who This Service Is For
Our Magento SEO services are built for Open Source and Adobe Commerce stores alike.
Magento Open Source Merchants
A capable platform running on default settings. We correct the configuration, clear the crawl waste, and build category pages that can actually rank.
Adobe Commerce & Enterprise
Large catalogues, multiple store views, and a release process that involves several teams. We work inside that process rather than around it.
Slow, Extension-Heavy Stores
Forty third-party modules, a cache that is not doing its job, and a server response time north of a second. Speed is usually the first thing we fix.
B2B & Wholesale Catalogues
Customer-group pricing, restricted catalogues, and specification-led buying. We rank the pages a trade buyer searches for and keep the gated ones out of the index.
Common Problems We Fix
Magento ships with several settings that quietly damage SEO until someone changes them. Here is what we find on most stores, and what we do about it.
Category Pages With No Content
The category description is empty, or the theme renders it below the fold where it carries little weight. Those are your highest-value URLs and right now they rank on nothing.
Canonical Tags Left Switched Off
Magento defaults the canonical settings for categories and products to No. Until they are switched on, every duplicate URL your store generates competes with the original.
Layered Navigation Burning Crawl Budget
Every attribute combination in layered navigation generates its own URL. On a large catalogue that runs to hundreds of thousands of pages, and Googlebot crawls them instead of yours.
Products On Multiple Category Paths
With category paths enabled in product URLs, one product is reachable at a different address from every category it sits in. Link equity splits across all of them.
Sorting And Pagination Duplicates
Sort order, items per page, and pagination parameters each create another version of the same category. Without correct canonicals, Google picks one at random or none.
Server Response Holding Everything Back
Varnish not configured, Redis missing, indexers running on save, and unoptimised images. Magento can be fast, but not on default settings and shared hosting.
Migrations That Lost URLs
Magento 1 to 2 moves and replatforms regularly go live with a partial rewrite table. Organic revenue drops and nobody can say exactly which URLs were lost.
Schema Fighting Itself
Core Magento, your theme, and two or three extensions can each output Product markup. Google sees the conflict and shows none of it, so you lose the price and stars.
How We Drive Magento SEO Results
Configuration and crawl first, category pages second, content third. In that order, for a reason.
On Magento, the money keywords are category-level searches. Running shoes for flat feet. Stainless steel water bottles. Standing desks under $500. Those searches want a page of options, not one product and not a blog post. But there is usually a step before that: canonicals switched off and a crawl budget being spent on layered navigation. We correct the configuration first, then give every category one keyword target, its own copy, and its own internal link plan.
Category Keyword Mapping
We map every category to a search: product type, attribute, use case, and price band. Where the search exists and the category does not, we tell you which one to build.
Crawl & Canonical Control
Canonicals switched on and verified, layered navigation attributes set to noindex or crawlable case by case, and sorting parameters handled. Crawl budget goes to pages that earn revenue.
Schema Conflict Cleanup
We find every module and template outputting Product markup, leave one in charge, and make sure it is complete. That is usually all it takes to get price, availability, and stars back.
Performance Engineering
Varnish and Redis configured properly, indexers on schedule, JavaScript bundling reviewed, and images served in modern formats. On Magento this is often what unlocks everything else.
What’s Included in Magento SEO
Scoped around your version, extension stack, catalogue size, and release process.
Magento Store Audit
A full crawl of your store, a review of your SEO configuration and every installed module, and a prioritised fix list you could hand to any Magento developer.
- Full store crawl & index audit
- SEO configuration & module review
- Competitor keyword gap analysis
- Cache, indexer & vitals check
Category Page Optimisation
The highest-value work on a Magento store. Each category gets a keyword, buying copy in the description field, and links pointing at it from the rest of the catalogue.
- One keyword target per category
- Intro copy & on-page buying guidance
- New categories built for missed searches
- Title, meta & heading rewrites
Product Page & Schema Work
Descriptions that say something a manufacturer feed does not, plus the structured data that puts price, stock, and stars in the search result.
- Product, Offer & Review markup
- Canonical, sorting & pagination rules
- Unique copy for your bestselling SKUs
- One schema source, done properly
Content Programme
Research-stage content, written to rank and then hand the reader straight to the right category page.
- Comparison & alternative guides
- How-to-choose & sizing guides
- Gift & seasonal buying guides
- FAQ schema on every guide
Performance & Vitals
The work that usually moves a Magento store first: full page cache, server response, module weight, and images, measured before and after.
- Varnish, Redis & cache tuning
- Module audit & removal plan
- Image & JavaScript optimisation
- Before & after vitals report
Reporting Tied To Revenue
Rankings matter, but organic revenue by category, tied back to your Magento order data, is the number that decides whether this is working.
- Organic revenue & AOV by category
- Ranking movement on tracked keywords
- Live GA4 & Search Console dashboard
- Monthly call with your specialist
Our Magento SEO Process
Six stages, run in order, with you seeing the work at every one. No black boxes.
Store & Module Audit
We crawl every category, product, and layered navigation URL, review your SEO configuration and module stack, then work out how much of your catalogue Google actually holds.
Keyword & Competitor Mapping
Every category gets a target keyword and a realistic timeline. We separate the terms you can win this quarter from the ones that need authority built first.
Configuration, Templates & Schema
Canonicals switched on, layered navigation rules applied, and one clean source of Product markup. We work on staging and deploy through your release process, never straight to production.
Content Rollout
Category copy first, then buying guides, then product descriptions for the SKUs that carry your revenue. Everything reviewed by you before it goes live.
Authority Building
Editorial links from retail, industry, and trade publications, pointed at category pages rather than the homepage. DR 40 is our floor.
Seasonal Planning & Reporting
Peak season is won months before it arrives. We prepare the pages that carry Q4 and your seasonal spikes early, then report on what they earned.
Why Choose EcomsKit for Magento SEO
What a Magento-specialist team does differently from a generalist SEO agency.
We Work In The Codebase
Template edits, configuration, and schema are done by us on staging and deployed through your release process, not handed over as a PDF for someone else to interpret.
We Know Magento’s Defaults
Canonicals off, category paths in product URLs, layered navigation wide open. We know which settings cause the damage and the order to correct them in.
Category-First Strategy
We fix configuration and speed, then optimise the pages that hold buying intent, then write content. That order produces revenue rather than a nicer traffic chart.
Full Transparency
Every change, every page, every link, listed in the monthly report with the data behind it. You can verify all of it yourself.
Magento SEO Success Stories
Real results from Magento clients, with the timelines they actually took. Select a result to see how it moved.
Tools & Technology
Powered by industry-leading SEO platforms
Magento SEO Packages
Three tiers, scoped by catalogue size and how fast you need to move. All three include the technical and configuration work.
Starter
For smaller Magento stores that need the configuration corrected and their core categories ranking.
- 15 pages optimised per month
- Full store & module audit
- Schema conflict cleanup
- Keyword mapping for core categories
- Canonical & indexation setup
- Monthly ranking & revenue report
- Email support
Authority
For growing Magento stores ready to take commercial keywords off larger competitors across a full catalogue.
- 40 pages optimised per month
- Everything in Starter
- 4 buying guides per month
- 4 DR 40+ links to category pages
- Layered navigation programme
- Core Web Vitals optimisation
- Dedicated Magento SEO specialist
- Monthly strategy call
Dominate
For Adobe Commerce retailers running multiple store views that need coverage across the whole catalogue and every market.
- Full catalogue coverage
- Everything in Authority
- 8 buying guides per month
- 10 DR 40+ editorial links per month
- Store view & hreflang coverage
- Seasonal digital PR campaigns
- Conversion testing on category templates
- Quarterly business review
Frequently
asked questions
Ready to fix your Magento store?
Talk to a Magento SEO specialist. We’ll show you which settings are costing you, which category keywords your competitors own, and exactly what it takes to take them.
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