Ecommerce Schema MarkupServices
Show price, availability and ratings in search with structured data that is complete and correct.
Most stores carry markup from the theme, several apps and sometimes a plugin, and it often conflicts. We audit every template, keep one clean source, and validate it so your pages are eligible for rich results.
Brands We Work With
Who This Service Is For
For stores where structured data is missing, duplicated or full of errors.
Stores With Errors In Search Console
Search Console shows product or merchant listing issues, missing fields or invalid items that nobody has fixed.
Stores With Several Apps Adding Markup
The theme, a review app and an SEO app each output product data, and the page ends up with conflicting versions.
Stores Without Rich Results
Competitors show price, stock and stars under their listings and yours show a plain title and description.
Stores Changing Theme Or Platform
A new theme or migration is the moment markup is most often lost. We check it before launch.
Common Problems We Fix
Structured data problems we find on most stores.
Duplicate Product Markup
The theme and an app both output a product. Search engines see two versions of the same page, sometimes with different prices.
Missing Required Fields
Price, currency, availability or identifiers are absent, so the page cannot qualify for product rich results.
Variants Described Wrongly
Sizes and colours share one offer, or the markup shows a price that does not match what the shopper sees.
Review Markup That Breaks Guidelines
Ratings are marked up in ways search engines do not allow, which risks losing the stars or a manual action.
No Site Level Markup
Organisation, breadcrumb and site information are missing or inconsistent across templates.
Errors Nobody Monitors
Markup breaks when a theme or app updates, and the first sign is a loss of rich results.
How We Approach Structured Data
Audit, simplify, implement, validate.
Template Level Audit
We test each template type, from product to category to article, and list every block of markup it outputs.
One Source Of Truth
We decide which part of the stack owns each type of data and remove the conflicting outputs.
Implementation
We write or adjust markup in your platform, theme or app settings, matched to what is visible on the page.
Validation And Monitoring
We test with Google tools, watch the reports in Search Console and re-check after theme or app updates.
What You Receive
Scoped around your platform, templates and catalogue.
Schema Audit
A complete picture of the current markup.
- Every template tested
- Errors and warnings listed
- Conflicts between theme and apps
- Prioritised fix list
Product And Offer Markup
Complete and accurate product data.
- Price, currency and availability
- Identifiers and brand
- Variant handling
- Matched to the visible page
Review And Rating Markup
Review data that follows the rules.
- Source of reviews checked
- Guideline compliance review
- Aggregate rating setup
- App conflicts removed
Site Level Markup
Information about your store as a whole.
- Organisation details
- Breadcrumb markup
- Site search markup where relevant
- Consistent across templates
Content Markup
Markup for guides and articles where it applies.
- Article markup for guides
- Question and answer markup where eligible
- Author information
- Checked against current guidelines
Validation And Monitoring
Proof that it works and keeps working.
- Testing with Google tools
- Search Console report review
- Re-checks after updates
- Written summary
Our Schema Process
Six stages from audit to monitoring.
Crawl And Template Audit
We crawl the store and test every template type for markup output and errors.
Conflict Review
We find which theme, app or plugin is responsible for each block of markup.
Markup Plan
We decide the final set of types and fields for each template, matched to what shoppers see.
Implementation
We make the changes ourselves or give your developer exact specifications.
Validation
We test every template with Google tools and confirm the page and the markup agree.
Monitoring
We watch Search Console for new errors and re-check after theme and app updates.
Related Services And Case Studies
Structured data works alongside these.
Shopify Technical Clean-Up Case Study
A Shopify jewelry store where schema and technical errors were cleared.
Collection And Schema Build Case Study
A new Shopify store built with structured data from the start.
Tools & Technology
Powered by industry-leading SEO platforms
Frequently asked questions
Want your product pages eligible for rich results?
Talk to a specialist. We will test your templates and show you what the markup says today.
Talk to a Schema Specialist